How to Create Your Personal Brand Story for Ad Agency New Business

How to Create Your Personal Brand Story for Ad Agency New Business

I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My adver......

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7 Benefits from the Right Positioning for Ad Agency New Business

7 Benefits from the Right Positioning for Ad Agency New Business

The FOUNDATION of an ad agency’s new business program is its positioning. When you have the right positioning it’s like fishing for a specific fish with  a particular bait. You know where the fish are, what bait is appealing to them, the right equipment to use and you have developed the exper......

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Community Development Comes Before Business Development

Community Development Comes Before Business Development

  Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How ......

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Ad Agencies Need Systems to Consistently Produce Leads

Ad Agencies Need Systems to Consistently Produce Leads

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedur......

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Social Media Isn’t Working for Ad Agency New Business

Social Media Isn’t Working for Ad Agency New Business

  If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY.  From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped......

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Ad Agency New Business 101: Conduct a SWOT Analysis

Ad Agency New Business 101: Conduct a SWOT Analysis

A SWOT analysis is a good starting point for someone who is charged with creating new business opportunities for a small to midsize advertising agency, PR firm or digital shop.   Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of......

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3 Things An Ad Agency New Business Director Needs for Success

3 Things An Ad Agency New Business Director Needs for Success

How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conduct......

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Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business

Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business

How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free.  My friend, John Sharpe,  has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mento......

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To be an effective writer, spend more time planning and less time writing

To be an effective writer, spend more time planning and less time writing

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty p......

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The 8 Word Mission Statement for Ad Agency New Business

The 8 Word Mission Statement for Ad Agency New Business

Your agency’s mission statement can have new business value and measurable results. A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, pro......

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